PLANNING OF A HONEY BASED PRODUCT’S INTRODUCTION TO THE MARKET

Karoly Bodnar, Erika Nagy, Laszlo Makra

Abstract


The aim of the study was to plan market launch of a special honey based product to the market. The product idea was a fruit flavoured processed honey (mainly) for children. A survey was carried on by questionnaire and a SWOT analyses was made on the new product in the South-Eastern part of Hungary. Mothers with children were preferred natural sweeteners as honey, and they are continuously looking for new products. Usually more money was spent for the children in the families. The new product could be successful on the local market and it could help to develop a family size apiary.

Keywords


flavoured product; honey; marketing; consumers’ attitude

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References


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Copyright (c) 2016 Karoly Bodnar, Erika Nagy, Laszlo Makra

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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