“TRANSYLVANIA REGIONAL BALNEOTOURISM CLUSTER”: TO MEASURE THE IMPACT OF TOURISM DEVELOPMENT IN THE CENTRE REGION

Abstract

This paper aims to analysis of the economy of the Centre Region of Romania, cooperation with the different institutions and the business environment, to elaborate map of the cluster, pointing the main business subjects and their links with suppliers, clients, non-governmental organizations, educational institutions and other companies from different spheres. Transylvania Regional Balneotourism Cluster was established at the initiative of national organizations with a common purpose: to develop the Centru region Romania, by exploiting the existing natural resources with therapeutic effects. The initiators identified several objectives, like creating integrated and complex tourism services, to participate in or to initiate research projects and to introduce innovation in this sector of therapeutic tourism, modernization of buildings from the partner areas, creating a unitary and coherent cluster politics. The cluster also has like basic aim to represent the company’s interests, and to increase the competitivity by building international relationships and promoting the Romanian balneotourism around the world.