COMMUNICATION - A KEY TO AGRIBUSINESS SUCCESS

Abstract

Communication is a very important part in the evolution and in achieving success in any business. Obviously this applies also to the agribusiness. If we follow the actors on this market in Romania we notice that they pay very low attention to communication. However, we consider that at the level of these structures, which are often at the beginning, is needed a planning of communication in public space, a professional form of messages, a continuous information of public opinion through the media. In this article we intend to provide some ideas for improving communication of the actors involved in agribusiness, to leave the theoretical plan and to try a customization starting from reality.