CASE STUDY ON THE ASSESSMENT OF THE PROMOTIONAL ACTIVITY AT S.C. AIRO & CO SRL

Monica Delia Domnica

Abstract


A company may start from the premise that any promotional campaign is welcome. This is necessary so that the consumer can know better the society and the product offer. Therefore, a company must assess realistically the efficiency of its promotional activities. In this sense, depending on data provided, there were atempts carried out to assess of the promotional activities at SC. AIRO & Co Ltd to.

Keywords


evaluation; promotional activity; phone; internet users

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References


BRÄ‚TIANU, C-tin., 2006, Management ÅŸi Marketing. Concepte fundamentale, Editura Comunicare.ro, BucureÅŸti;

KOTLER , Ph., 2000, Managementul Marketingului, Editura Teora, BucureÅŸti;

PAPUC, M., 2007, Tehnici promoţionale, Editura Universitară, Bucureşti;

ZBUCHEA, ALEXANDRA, Tehnici de promovare în afaceri. Curs, Editura @comunicare.ro, Bucureşti, Universitatea virtuală de afaceri.


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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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