STRATEGIC FRAMEWORK FOR RECIPROCAL DUAL-DESTINATION TOURISM MARKETING: LINKING ROMANIA'S ADVENTURE NICHE AND TURKEY'S CULTURAL TREKS
Abstract
This study examines the potential for complementary strategic partnership in the intensive tourism corridor between Romania and Turkey. To go beyond current mass tourism, Strategic Comparative Destination Analysis (SCDA) has been used. The analysis shows that the two countries are highly complementary: Turkey's established coastal image contrasts with Romania's strength in adventure and nature-culture tourism in the Carpathian Mountains. Turkey, in turn, offers Romanians excellent Structured Cultural Ecotourism, such as Cappadocia and the Lycian Way. Facilitating measures such as the 2024 Identity Card travel policy could accelerate the adoption of niche travel packages. The proposed Complementary Destination Cooperation Model recommends joint promotion and product integration for higher tourism returns and sustainable development.
Keywords
Full Text:
PDFReferences
ADVENTURE TRAVEL TRADE ASSOCIATION. Adventure Tourism Development Index: An Adventure Travel Scorecard. International Institute of Tourism Studies, The George Washington University and Adventure Travel Trade Association. 2016. Available online: https://www.adventureindex.travel/docs/ATDI16-web.pdf (accessed on 10 July 2020).
BEETON, S. Community Development through Tourism; Landlink Press: Collingwood, Australia, 2006.
BORGES, M.A.; CARBONE, G.; BUSHELL, R.; JAEGER, T. Sustainable Tourism and Natural World Heritage: Priorities for Action; IUCN: Gland, Switzerland, 2011.
BÜYÜKSALIH, G.; KAN, T.; ÖZKAN, G.E.; MERIC, M.; ISIN, L.; KERSTEN, T.P. Preserving the knowledge of the past through virtual visits: From 3D laser scanning to virtual reality visualisation at the Istanbul Çatalca İnceğiz Caves. PFG J. Photogramm. Remote Sens. Geoinf. Sci. 2020, 88, 133–146.
DUDLEY, N. Guidelines for Applying Protected Area Management Categories; IUCN: Gland, Switzerland, 2008.
DUMITRAS, D.E.; MURESAN, I.C.; ILEA, M.; JITEA, I.M. Agritourism-A potential linkage between local communities and parks to maintain sustainability. Bull. UASVM Hortic. 2013, 70, 300–309.
DUMITRAS, D.E.; MURESAN, I.C.; JITEA, I.M.; MIHAI, V.C.; BALAZS, S.E.; IANCU, T. Assessing tourists preferences for recreational trips in national and natural parks as a premise for long-term sustainable management plans. Sustainability 2017, 9, 1596.
EAGLES, P.E.J.; MCCOOL, S.F. Tourism in National Parks and Protected Areas: Planning and Management; CABI Publishing: Wallingford, UK, 2004.
EDLER, D.; KEIL, J.; WIEDENLBBERT, T.; SOSSNA, M.; KHNE, O.; DISCKMANN, F. Immersive VR experience of redeveloped post-industrial sites: The example of Zeche Holland in Bochum-Wattenscheid. KN J. Cartogr. Geogr. Inf. 2019, 69, 267–284.
HAQ, S.M.A. Multi-benefits of national parks and protected areas: An integrative approach for developing countries. Environ. Socio Econ. Stud. 2016, 4, 1–11.
HEARNE, R.R.; SALINAS, Z.M. The use of choice experiments in the analysis of tourist preferences for ecotourism development in Costa Rica. J. Environ. Manag. 2002, 65, 153–163.
HUDDART, D.; STOTT, T. Adventure Tourism: Environmental Impacts and Management; Palgrave Macmillan: Cham, Switzerland, 2020.
KIM, M.J.; LEE, C.-K.; JUNG, T. Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model. J. Travel Res. 2020, 59, 69–89.
KOTHARI, A. Community conserved areas: Towards ecological and livelihood security. Parks 2006, 16, 3–16.
MCCOOL, S.F.; BOSAK, K. Reframing Sustainable Tourism; Springer: Dordrecht, The Netherlands, 2016.
MCKERCHER, B., & DU CROS, H. (2002). Cultural tourism: The partnership between tourism and cultural heritage management. New York: Howarth.
MCKERCHER, B., HO, P.S.Y., DU CROS, H., & SO-MING, B.C. (2002). Activities-based segmentation of the cultural tourism market. Journal of Travel & Tourism Marketing, 12(1), 23-46.
MEDLIK, S (1996). Dictionary of travel, tourism and hospitality. Oxford: Butterworth-Heinemann.
MILLENNIUM ECOSYSTEM ASSESSMENT. 2005. Ecosystems and Human Well-Being: Synthesis; Island Press: Washington, DC, USA, 2015; Available online: https://www.millenniumassessment.org/documents/document.356.aspx.pdf (accessed on 20 March 2021).
MILLER, J. (1997). Travel trends point to market stronghold. Hotel & Motel Management, 212(8), 1-2.
MIN-EN, A.T. (2006). Travel stimulated by international students in Australia. International Journal of Tourism Research, 8(6), 451-468.
MOUTINHO, L. (1987). Consumer behavior in tourism. European Journal of Marketing, 21(10), 3-44.
PAGE, S.J. (2003). Tourism management: Managing for change. Oxford: Elsevier Butterworth-Heinemann.
PANTELIDIS, C.; TOM DIEK, M.C.; JUNG, T.; MILLER, A. Exploring Tourist Experiences of Virtual Reality in a Rural Destination: A Place Attachment Theory Perspective. e-Review of Tourism Research. 2018. Available online: https://journals.tdl.org/ertr/index.php/ertr/article/view/116 (accessed on 18 April 2021).
POMFRET, G.; BRAMWELL, B. The characteristics and motivational decisions of outdoor adventure tourists: A review and analysis. Curr. Issues Tour. 2016, 19, 1447–1478.
PONTE, J.; COUTO, G.; PIMENTEL, P.; OLIVEIRA, A. Tourism activities and companies in a sustainable adventure tourism destination: The Azores. Tour. Manag. Stud. 2018, 14, 25–38.
PORIA, Y., BUTLER, R., & AIREY, D. (2006). Tourist perception of heritage exhibits: A comparative study in Israel. Journal of Heritage Tourism 1(1), 51-72.
PRENTICE, R., DAVIES, A., & BEEHO, A. (1997). Seeking generic motivations for visiting and not visiting museums and like cultural attractions. Museum Management and Curatorship, 16(1), 45-70.
RICHARDS, G. (1996). The social context of tourism. In G.Richards (Ed.), Cultural tourism in Europe (pp.39-54). Wallingford: CAB International.
RICHARDS, G. (2001). The development of cultural tourism in Europe. In G. Richards (Ed) Cultural tourism in Europe (pp.11-35). Wallingford: CAB International.
RICHARDS, G. & WILSON, J. (2003). The impact of cultural events on city image. Rotterdam, Cultural capital of Europe, 2001. Urban Studies, 41(10), 1931-1951.
RITCHIE, B.W., CARR, N. & COOPER, C.P. (2003). Managing educational tourism. Clevedon: Channle View Publications.
SILBERBERG, T. (1995). Cultural tourism and business opportunities for museums and heritage sites. Tourism Management, 16(5), 361-365.
SMITH, M.K. (2009). Issues in cultural tourism studies. Oxon: Routledge.
UYSAL, M., GAHAN, L.W., & MARTIN, B. (1993). An examination of event motivation: A case study. Festival Management & Event Management, 1(1), 5-10.
VEISTEN, K.; HAUKELAND, J.V.; BAARDSEN, S.; DEGNES-DEMARK, H.; GRUE, B. Tourist segments for new facilities in national park areas: Profiling tourists in Norway based on psychographics and demographics. J. Hosp. Mark. Manag. 2015, 24, 486–510.
XU, F., MORGANI M., & SONG, P. (2009). Students travel behavior: A cross-cultural comparison of UK and China. International Journal of Tourism Research, 11(3), 255-268.
YOLAL, M., CETINEL, F., & UYSAL, M. (2009). An examination of festival motivation and perceived benefits relationship: Eskisehir International Festival. Journal of Convention & Event Tourism, 10(4), 276-291.
Refbacks
- There are currently no refbacks.
Copyright (c) 2026 Mehmet Ozan KARAKAYA, Ioana Mihaela BALAN, Ioana Mihaela BALAN, Gheorghe Adrian FIRU, Gheorghe Adrian FIRU
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
______________________________________________________________________________________________
Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031