THE RELATIONSHIP BETWEEN DIGITALIZATION AND FINANCIAL PERFORMANCE IN HORECA

Arianna Johanna Oaie, Anthony Rafael Maghiari, Johanna Margareta Kulcsar, Monica Angelica Dodu, Alina Gherdan

Abstract


The paper investigates the impact of implementing digital technologies on the profitability of enterprises in the HORECA sector in Bihor County, placing the results in the context of current European trends. The main objective is to analyze the extent to which digitalization – understood as the adoption of online ordering platforms, inventory management systems, reservations and electronic payments – contributes to increasing profitability and reducing operational costs. The research uses a mixed methodology, based on statistical data analysis and structured interviews with managers of local units, to identify the motivations, barriers and success factors of digitalization. The anticipated results show that units that have effectively integrated digital tools achieve a competitive advantage, influenced by the size of the unit, the level of investment and managerial training. In addition, the analysis of European trends and good practices provides a relevant framework for local development and for formulating useful recommendations for managers and authorities in Bihor County.

Keywords


Digitalization, Profitability, HORECA Sector, Digital Technologies, Competitiveness

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Copyright (c) 2026 Arianna Johanna Oaie, Anthony Rafael Maghiari, Johanna Margareta Kulcsar, Monica Angelica Dodu, Alina Gherdan

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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