INTEGRATING RISK MANAGEMENT INTO QUALITY SYSTEMS FOR SUSTAINABLE WINE TOURISM DESTINATIONS: A STRATEGIC MODEL FOR ROMANIA

Steluța - Năstasă, Anisor - Nedelcu

Abstract


Sustainable development is essential nowadays. Climatic instability or the irresponsible use of natural resources indicate the need to adopt an efficient destination management system. Successful wine tourism destinations have demonstrated that by integrating quality, innovation and risk management, sustainable and competitive brands can be created. Romania has not yet become a recognized wine tourism destination. This study analyzes data from tourism reports, Romanian National Institute of Statistics and websites of local businesses to assess the importance of integrating risk and quality management for Romanian wine tourism destinations. Statistical, Swot and multicriterial  analysis were performed. Findings show that Dealu Mare region leads with strong quality systems, Târnave region has a low exposure for climatic risks and Murfatlar region it’s prone for meteorological hazards. A model of resilience for Romania as wine tourism destination was proposed.

Keywords


enotourism; quality management; resilience; risk integration; sustainable rural development; Romania;

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References


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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031