CONSUMER PREFERENCES FOR ARTIFICIAL SWEETENERS AND SUGAR ALTERNATIVES
Abstract
This study investigates how taste, health perceptions, naturalness, price, and
label trust shape preferences for artificial sweeteners and other sugar replacements. Using stated-preference data, we map trade-offs consumers make between perceived health benefits and sensory performance. Findings indicate that acceptance hinges on taste and labeling, with natural claims influencing choice.
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Copyright (c) 2026 Sergiu Constantin Delan, Fabio Alexandru Neagu, Mihai Gherhes, Marius Ionuț Gordan, Elena Pet
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
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