DESTINATION IMAGE FORMATION FOR THE DEVA FORTRESS

Robert Lungu, Vladut Daniel Barb, Marian Miclaus, Marius Ionuț Gordan, Elena Pet

Abstract


This paper analyzes how historical heritage and tourism product characteristics shape the destination image of Deva Fortress and, in turn, visitor satisfaction. We profile key image dimensions such as site presentation, accessibility, satisfaction for touristic services and for festivals. Results underscore the role of site upkeep alongside unique views and destination management in consolidating a favorable image.

Keywords


heritage tourism; destination image; visitor satisfaction

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References


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Copyright (c) 2026 Robert Lungu, Vladut Daniel Barb, Marian Miclaus, Marius Ionuț Gordan, Elena Pet

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
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