ANALYSIS OF CONSUMER PERCEPTION OF ORGANIC FRUITS AND VEGETABLES FROM A MANAGERIAL PERSPECTIVE

Abstract

In this paper, we analyzed the behavior of consumers from several counties
(Mehedinti, Timiș, Caraș Severin, Dolj) regarding the purchase and consumption of organic fruits and vegetables. This study highlights the sociological and economic factors that can influence food choices in the context of the development of interest in healthy eating. The research method was the online survey, and the instrument used was the questionnaire created in Google forms. The questionnaire included questions about the frequency of consumption, but also the motivations for choosing organic fruits and vegetables. Although in recent years, consumer interest in the consumption of organic fruits and vegetables has increased because they are much healthier, the price remains a barrier because they are much more expensive than conventional fruits and vegetables.