THE IMPACT OF PUBLIC FOOD SERVICE QUALITY ON CUSTOMER SATISFACTIONTOMERS SATISFACTION

Natalia Mariana Lasac, Alexia_Anamaria Matei, Dorotheea Dume, Ramona Vasilica Bacter, Alina Emilia Maria Gherdan

Abstract


This paper aims to analyze the impact of public food service quality on customer satisfaction levels, focusing on consumer perceptions and expectations. The study seeks to identify the main dimensions of service quality, such as product quality, staff behavior, service time, ambiance, value for money, and how these influence the overall customer experience. The research is based on a questionnaire applied to a sample of respondents who frequent public food service establishments. The paper's conclusions offer practical recommendations for managers in the public food sector, aiming to optimize customer experience and strengthen the competitive advantage of the analyzed establishments.



Keywords


quality in public food service; services; consumers

Full Text:

PDF

References


BALAURE V. (coord.), 2002, Marketing, București: Editura Uranus.

BALAURE V., POP N. AL., 2009, Marketingul relațional și satisfacția consumatorului, București, Editura ASE

BITNER M. J., 1990, Evaluating service encounters: The effects of physical surroundings and employee responses, Journal of Marketing, 54(2), 69–82

BOWEN J. T., MAKENS, J., 2018, Marketing pentru turism și ospitalitate, București, Editura Teora

CARUANA A., 2002, Service loyalty: The effects of service quality and the mediating role of customer satisfaction, European Journal of Marketing, 36(7/8), 811–828

CĂTOIU I., TEODORESCU N., 2004, Comportamentul consumatorului. București, Editura Uranus

DINU V., 2012, Calitatea serviciilor și satisfacția consumatorului, București, Editura ASE

GRÖNROOS C., 2007, Service management and marketing: Customer management in service competition (3rd ed.), Wiley

HAN H., HYUN S. S., 2017, Impact of hotel-restaurant image and quality of physical-environment, service, and food on satisfaction and intention, International Journal of Hospitality Management, 63, 82–92

HAN H., RYU K., 2009, The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in restaurant industry, Journal of Hospitality & Tourism Research, 33(4), 487–510

JOHNS N., PINE R., 2002, Consumer behavior in the food service industry: A review, International Journal of Hospitality Management, 21(2), 119–134

KOTLER P., KELLER K. L., 2016, Marketing management (15th ed.), Pearson Education

MATTILA A. S., ENZ C. A., 2002, The role of emotions in service encounters, Journal of Service Research, 4(4), 268–277

NAMKUNG Y., JANG S., 2007, Does food quality really matter in restaurants? Journal of Hospitality & Tourism Research, 31(3), 387–409

NICOLESCU O., VERBONCU I., 2010, Fundamentele managementului organizațional. București, Editura Universitară

NISTOREANU P, 2014, Managementul activităților de turism și alimentație publică, București, Editura ASE

OLARU M., 2011, Managementul calității serviciilor, București, Editura ASE

OLIVER R. L., 1997, Satisfaction: A behavioral perspective on the consumer, McGraw-Hill

OPREA L., 2020, Comportamentul consumatorului în restaurantele urbane, Studiu de caz asupra factorilor determinanți ai satisfacției. București: Editura Pro Universitaria

PARASURAMAN A., ZEITHAML V. A., BERRY L. L., 1988, SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality, Journal of Retailing, 64(1), 12–40

PETRESCU I., 2018, Comunicarea cu clientul în industria ospitalității, Cluj-Napoca, Editura Risoprint

POP N. AL. (coord.), 2011, Marketingul serviciilor. Fundamente teoretice și aplicații practice, București: Editura Uranus

RĂDULESCU V., 2015, Managementul calității în alimentația publică și turism, București, Editura Universitară

RYU K., HAN H., 2010, Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention, Journal of Hospitality & Tourism Research, 34(3), 310–329

ŞERBAN D., 2019, Satisfacția clienților și fidelizarea în industria ospitalității, Iași, Editura Lumen

SIMS R., 2009, Food, place and authenticity: Local food and the sustainable tourism experience, Journal of Sustainable Tourism, 17(3), 321–336

TĂNASE M., 2017, Evaluarea calității serviciilor în sectorul HoReCa, Brașov, Editura Universității Transilvania

ZEITHAML V. A., 1988, Consumer perceptions of price, quality, and value: A means–end model and synthesis of evidence, Journal of Marketing, 52(3), 2–22

ZEITHAML V. A., BITNER M. J., GREMLER D. D., 2013, Serviciile: marketing, integrarea clientului și managementul relațiilor, București, Editura All


Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Natalia Mariana Lasac

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.


LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

______________________________________________________________________________________________

Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031