COMMUNICATION AND COMPETITIVE STRATEGIES IN HOME & FURNITURE RETAIL: A COMPARATIVE STUDY
Abstract
The home and furniture retail sector has become increasingly dynamic and
competitive due to evolving consumer expectations, digital transformation, and market globalization. Communication strategies and competitive positioning now play a central role in shaping brand identity, influencing purchasing behavior, and building long-term customer loyalty. This comparative study examines how leading home and furniture retailers employ communication tools and competitive strategies to differentiate their brand, enhance customer experience, and strengthen market presence.
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Copyright (c) 2026 Florina Cosmina Georgiana Cozma, Sebastian Gheorghe Roxana Bîte, ANITA ȘUBA, Iasmina IOSIM, Anka Roxana Pascariu
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031