STUDY ON CONSUMER CHARACTERISTICS OF ONLINE CONSUMERS OF GOODS, PRODUCTS AND SERVICES
Abstract
Understanding the behavior of the digital consumer can be considered as a priority for business and researchers in this field because of the scale and dynamics of e-commerce. The online consumer is the one who uses various online sites for auctions and/or certain virtual stores or the online media consumer, the social media and online news consumer or the technology consumer that facilitates access to the digital environment. Online marketplaces and platforms should clearly specify whether the seller is a professional trader or a natural person and whether the seller or marketplace is responsible for ensuring consumer rights. Among the consumers in our country, it was found that 38% of them were influenced by the quality of products, 21% of consumers mentioned savings resulting from online shopping as a determining factor. Among the most sought-after products online, travel and vacations can be mentioned, being appreciated by 58% of those surveyed, but plane or train tickets were also in high demand.
Keywords
Full Text:
PDFReferences
BARTH M., FISCHER D., MICHELSEN G., RODE H., 2012, Schools and their ‘culture of consumption’: a context for consumer learning. In R. Defila, A. Di Giulio, & R. Kaufmann‐Hayoz (eds.), The Nature of Sustainable Consumption and How to Achieve it: Results from the Focal Topic From Knowledge to Action – New Paths towards Sustainable Consumption (229‐244). München: Oekom.
BUECHLER A.E., LEE S.Y., 2019, Consumer Acceptance of Reduced Sodium Potato Chips and Puffed Rice: How Does Ingredient Information and Education Influence Liking?, Journal of Food Science, 84, 3763-3773. https://doi.org/10.1111/1750-3841.14907
CĂTOIU I., TEODORESCU N., 2004, Comportamentul consumatorului, Editura Uranus, București.
DANILANE L., MARZANO, G., 2013, Consumer Education in Primary School in the Context of Sustainable Development. Procedia – Social and Behavioral Sciences, 116, 1068-1072. DOI: 10.1016/j.sbspro.2014.01.347.
LAL B.S., 2016, Introduction to Consumer Rights and Responsibilities. In B. S Lal (ed.), Public Health Environment and Social Issues in India (495-529). New Delhi: Serials Publications.
MARIN DIANA, 2015, Research Regarding the Purchase Decision Process of Consumer of Food Products, Scientific Papers: Animal Science and Biotechnologies, 48 (1), 328-332.
MCGREGOR S.L.T., 2015, Framing consumer education conceptual innovations as consumer activism. International Journal of Consumer Studies, 40(1), 35-47. https://doi.org/10.1111/ijcs.12208.
MONTICELLI L., PORTA D. DELLA, 2018, The Successes of Political
Consumerism as a Social Movement. În M. Boström, M. Micheletti & P. Oosterveer (eds.), The Oxford Handbook of Political Consumerism (773-792). Oxford: Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190629038.001.0001.
ONETE C.B., TEODORESCU I., VASILE V., 2016, Considerations Regarding the Analysis of the Digital Consumer in Romania. Amfiteatru Economic, 18(43), 654-662.
SAHOO S., CHATTERJEE A., 2009, Consumer Protection – Problems and Prospects. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1452526.
Accessed on: 10.09.2024.
TIMUȘ M., POLEARUS E., 2021, Marketing digital și comportamentul
consumatorului on-line din România în timpul pandemiei COVID-19: studiu de caz. Acta Marisiensis, Seria Oeconomica. 57-68.
ZIBELL L., BEZNEA A., TORRES P., SIKORA I., 2021, Expanding the
knowledge base around the role of consumers in the circular economy. Promoting circular behaviour in textiles and electronics. Copenhagen: Ricardo for European Environment Agency.
*** - CONSUMERS INTERNATIONAL, 2013, The State of Consumer Protection Around the World. London: CI.
*** - CONSUMERS INTERNATIONAL, 2016, Consumer Protection: Why It Matters to You. London: CI.
*** - Lege nr. 363 din 21 decembrie 2007 privind combaterea practicilor incorecte ale comercianților în relația cu consumatorii și armonizarea reglementărilor cu legislația europeană privind protecția consumatorilor. Monitorul Oficial nr. 899 din 28 decembrie 2007.
*** - Regulamentul (UE) NR. 524/2013 al Parlamentului European și al Consiliului din 21 mai 2013 privind soluționarea online a litigiilor în materie de consum și de modificare a regulamentului (ce) nr. 2006/2004 și a directivei 2009/22/CE
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Diana Marin, Ciolac Ramona, Iosim Iasmina, Vaduva Loredana, Manescu Camelia, Dincu Ana Mariana, Lozici Ana
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
______________________________________________________________________________________________
Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031