FROM TRAINING TO EMPLOYMENT: HOW VOCATIONAL EDUCATION SHAPES JOB SEARCH OUTCOMES FOR SPA TOURISM GRADUATES

Abstract

The global rise of spa tourism has spurred a growing demand for a workforce that is not only skilled but also adaptable to evolving industry standards. In response, vocational education has been promoted as a key mechanism to bridge the gap between academic training and professional needs. Yet, questions persist regarding its actual impact on employability within this sector. Addressing this gap, the present study examines the extent to which vocational training influences employment prospects for graduates entering the spa tourism field. Employing a mixed-methods framework, the research draws on survey data from 250 recent graduates alongside insights from 40 semi-structured interviews. Particular attention is given to dimensions such as hands-on training, access to mentorship, competency development, and subsequent employment paths. Quantitative findings, derived through descriptive analysis, are complemented by qualitative themes emerging from interview narratives. Results highlight that structured internships, close mentorship, and industry-responsive curricula significantly enhance graduates' employment outcomes. However, notable regional variations emerged, often tied to differences in institutional quality and the maturity of local labor markets. Building on these findings, the study advocates for a series of targeted policy measures: deepening collaboration between industry and educational institutions, updating curriculum content to reflect market realities, and establishing regionally tailored support initiatives. These recommendations aim to assist educators, policymakers, and business leaders alike in cultivating a workforce that meets the dynamic demands of spa tourism.