QUALITATIVE ANALYSIS OF CONSUMER BEHAVIOR OF TOURIST SERVICES

Manuela Maria Șerbulescu, Simona Cristina Constantinescu

Abstract


Every day tourism plays an increasingly important role in the economy of every country. That is why special importance must be given to tourist services, their general characteristics must be analyzed but especially the specific ones, their typology so that depending on these aspects the providers of tourist services (travel agencies, hotel staff, transport companies) can offer tourist services that satisfy the consumption needs of the population. We set as our main objectives the identification of the degree of satisfaction obtained after consuming the tourist service, the factors that influence the purchase behavior, an analysis of tourist activities from the aspect of service quality and a short study of the motivation and purchasing behavior of the service consumer touristic.

Keywords


consumer of services; purchase behavior; degree of satisfaction; tourism services

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Copyright (c) 2024 Manuela Maria Șerbulescu, Simona Cristina Constantinescu

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031