THE QUALITY OF TRANSPORT SERVICES IN THE LOGISTICS ACTIVITY OF HOTELS

Manuela Maria Șerbulescu, Simona Cristina Constantinescu

Abstract


Customers consider service quality as an important choice criterion. The quality perceived by the customer is the concept that summarizes the subjective and objective characteristics of the service. From the definition given by Philip Crosby ʺQuality is compliance with needsʺ, it follows that, in order to achieve a level of quality, the specific needs of the consumer segment, to which the service is intended, must first be established and then the entire activity is subordinated to achieving this goal. We aimed to evaluate the satisfaction of a hotel's customers regarding the quality of the transport services offered by it, with reference to the role and importance of supporting logistics in the entire tourist activity.


Keywords


transport services; logistic activity; customer; satisfaction; tourism activity

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Copyright (c) 2024 Manuela Maria Șerbulescu, Simona Cristina Constantinescu

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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