TWITTER AND BUSINESS: A CASE STUDY

Iasmina Iosim, Anka Pascariu, Andreea Dragoescu Urlica, Diana Marin, Cristina Babcsanyi, Gabriela Popescu

Abstract


Today’s communication is considerably characterised by the too wide use of social media such as Facebook, Instagram, Twitter, YouTube etc. This research paper starts from prior studies referring to Twitter in various domains, among which business. The aim of the study was to identify the domain in which this social medium could be best valorised. Its popularity has made Twitter best suited for business and communication. In business, Twitter was found to be fit for public relations campaigns, marketing communications, branding, and destination management organisations. Given that destination management organisations using Twitter ranked it first in customer service (for providing compliments, criticisms, and enquiries) and interactivity when compared to Facebook, Instagram, and YouTube, other types of business should also try using it.

Keywords


Twitter; social media; social network; business

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References


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Copyright (c) 2023 Iasmina Iosim, Anka Pascariu, Andreea Dragoescu Urlica, Diana Marin, Cristina Babcsanyi, Gabriela Popescu

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

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