MARKETING EFFICIENCY PERCEPTION FACTORS OF LOCALLY SUPPLYING FOOD AND ITS IMPACT ON SUSTAINABILITY
Abstract
Food production and food markets are directly influenced by globalization trends, which are represented by the merger at larger scale of food production operations. One aspect of opposing small agri-food producers to this phenomenon is the introduction of appropriate marketing strategy.
The aim of the research was to identify the basic elements of a marketing strategy with which it would be possible to compete effectively with local products in the local market.
The purpose of this research is to show that the development of adequate marketing strategies for short agri-food supply chains at the local level for competitive, efficient, and sustainable local food production.
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Copyright (c) 2021 Silvije Jercinovic
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
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ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
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