WILLINGNESS TO PAY FOR SUSTAINABLE TOURISM IN WESTERN ROMANIA: A CONTINGENT VALUATION ANALYSIS
Abstract
The main scope of this research paper is to measure residents’ willingness to pay towards sustainable tourist accommodations in the West development region. As the method chosen for the survey is contingent valuation, we designed and described three fictional tourist accommodations each exhibiting characteristics from sustainable tourism typologies. The three typologies studied are: high-tech sustainability (using innovative technology such as heat pumps and solar panels for heating), agritourism (in our case a more budget oriented product, with traditional motifs and technology) and enotourism (marketable as a more desirable, deluxe take on sustainable tourism). Besides measuring willingness to pay in itself, the study also deals with the correlation between this variable and net income; interest in ecology and sustainability; age; and education.
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Copyright (c) 2021 Marius Ionuț Gordan, GOJE GHEORGHE
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
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PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
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