PROMOTING TOURISM THROUGH THE LANGUAGE OF ADVERTISING
Abstract
The paper defines tourism-related concepts such as marketing, advertising, and tourism advertising, before analysing the language used in tourism advertising at three levels - micro-linguistics, macro-linguistics and other linguistic branches. At micro-linguistics level, tourism advertising is analysed from the perspective of phonology, morphology, syntax, and semantics; at macro-linguistics level, from the perspective of sociolinguistics, psycholinguistics, and anthropological linguistics; at the level of other linguistic branches, from the perspective of lexicology alone. The analysis is supported by examples from both tourism and agri-tourism advertisements. The conclusion of the analysis is that the language of advertising in tourism is extremely complex and, therefore, worth studying as an important marketing tool.
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