PROMOTING AGROTOURISM THROUGH SOCIAL MEDIA

Abstract

Agrotouristic promotion is going through a process of refinement and adaptation, having to act appropriately with its strategies by positioning between a product with complex characteristics in the continuous development, a consumer with a diverse motivation and a strong elasticity of demand, in the conditions of a Market that bears continuous transformation. Therefore, the development of the communication strategy at the level of the tourism industry, its integration into the global strategy, the designing of a promotional mix that makes efficient use of the promotional tools, is a premise for coordinated, coherent, interdependent actions in this area, essential for a tour operator.In this paper we put accent on the importance of strategies used in promoting agritourism especially the impact of social media.