HARNESSING DIGITAL MARKETING TO BOOST AGRIBUSINESS

Alessandra Gomoja, Elena Tonea, Rina Țurcan

Abstract


This study explain a simple way to boost agricultural productivity of agribusinesses. It means transition from the traditional marketing to digital. Digital marketing emerges as a tool for transforming the relationship between farmers and consumers, boosting production and promoting agribusiness. The study explores the integration of digital marketing in agriculture, modernizing the field while also modernizing farming practices, which ultimately tend to improve the overall efficiency and success of the sector.


Keywords


marketing; agriculture; innovation; strategy; digitalization.

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References


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Copyright (c) 2025 Alessandra Gomoja, Rina Țurcan, Elena Tonea

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031