STUDY ON THE CONSUMPTION OF ORGANIC DAIRY PRODUCTS AND THE NEED FOR THE DEVELOPMENT OF THESE BUSINESSES

Constanța Corina Sîrbu, Anișoara Duma-Copcea, Marius Robert Lungu, Claudia Sîrbulescu, Iuliana Ioana Merce

Abstract


The present work aims to analyze consumer preferences for organic dairy products existing on the Romanian market. The study was carried out by administering a questionnaire, and from the analysis of the answers we noticed that over 90% of the respondents are consumers of organic dairy products, they most often choose to consume milk and organic yogurt, and in terms of the frequency of consumption, the respondents consume once per week. The development and promotion of businesses that sell ecological products is very important because they are obtained without using chemical products and respect the principles of sustainability.


Keywords


green products; business development; consumer preferences.

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References


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Copyright (c) 2025 Corina Constanta Sirbu, Anisoara Duma Copcea, Marius Lungu, Claudia Sirbulescu, Iuliana Ioana Merce

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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