SMART TOURISM IN RURAL AREAS: LEVERAGING DIGITAL TRANSFORMATION TO ATTRACT AND ENGAGE MODERN TRAVELLERS
Abstract
As rural destinations seek to attract and engage modern travellers, digital tools such as interactive mobile applications, augmented reality, and data-driven insights provide new approaches to enhance visitor experiences and increase accessibility. This paper examines how rural areas can leverage these technologies to overcome traditional challenges, such as limited visibility and infrastructure, while preserving the authentic charm that draws tourists to these destinations. Through a comprehensive analysis of smart tourism's impact on rural areas, our research sheds light on how digital tactics might revolutionize rural tourism for the modern traveller.
Keywords
Full Text:
PDFReferences
ALSAHAFI R., ALZAHRANI A., MEHMOOD R., 2023, Smarter Sustainable Tourism: Data-Driven Multi-Perspective Parameter Discovery for Autonomous Design and Operations, Sustainability, 15(5)
BHUIYAN K.H., JAHAN I., ZAYED N.M., ISLAM K.M.A., SUYAIYA S., TKACHENKO O., NITSENKO V., 2022, Smart Tourism Ecosystem: A New Dimension toward Sustainable Value Co-Creation, Sustainability, 14(22)
CARDOSO L., FRAGA C., 2024, Shaping the Future of Destinations: New Clues to Smart Tourism Research from a Neuroscience Methods Approach, Administrative Sciences, 14(6)
CEH-VARELA A., HERNANDEZ-CHAN M., 2020, A review of mobile applications for tourism
EL ARCHI Y., BENBBA B., KABIL M., DÁVID L.D., 2023, Digital Technologies for Sustainable Tourism Destinations: State of the Art and Research Agenda, Administrative Sciences, 13(8)
ELTAYEB N., 2017, Assessing the impact of mobile travel applications on tourism industries, International Academic Journal Faculty of Tourism and Hotel Management, 3(3), pp. 278-297
FLORIDO-BENÍTEZ L., DEL ALCÁZAR MARTÍNEZ B., 2024, How Artificial Intelligence (AI) Is Powering New Tourism Marketing and the Future Agenda for Smart Tourist Destinations, Electronics, 13(21)
MAQUERA G., DA COSTA B.B.F., MENDOZA Ó., SALINAS R.A., HADDAD A.N., 2022, Intelligent Digital Platform for Community-Based Rural Tourism-A Novel Concept Development in Peru, Sustainability, 14(13)
MILTON T., PHILOSOPHERS, CHANDIGARH, 2023, Artificial Intelligence in Tourism-A review of Trends Opportunities and Challenges, 1, 01-11
PINHO M., LEAL F., 2024, AI-Enhanced Strategies to Ensure New Sustainable Destination Tourism Trends Among the 27 European Union Member States. Sustainability, 16(22)
ROSÁRIO A.T., DIAS J.C., 2024, Exploring the Landscape of Smart Tourism: A Systematic Bibliometric Review of the Literature of the Internet of Things, Administrative Sciences, 14(2)
SOUSA A.E., CARDOSO P., DIAS F., 2024, The Use of Artificial Intelligence Systems in Tourism and Hospitality: The Tourists’ Perspective, Administrative Sciences, 14(8)
SUANPANG P., POTHIPASSA P., 2024, Integrating Generative AI and IoT for Sustainable Smart Tourism Destinations, Sustainability, 16(17)
TORABI Z.A., POURTAHERI M., HALL C.M., SHARIFI A., JAVIDI F., 2023, Smart Tourism Technologies, Revisit Intention, and Word-of-Mouth in Emerging and Smart Rural Destinations, Sustainability, 15(14)
ZHANG Y., SOTIRIADIS M., SHEN S., 2022, Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences, Sustainability, 14(5)
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Alexandra Ioana Ibric, Andreea Dragoescu, Andreea Dragoescu, Marius Robert Lungu, Marius Robert Lungu, Tiberiu Iancu, Tiberiu Iancu
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
______________________________________________________________________________________________
Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031