CUSTOMER RELATIONS IN ROMANIAN COMMERCIAL BANKS

Daniela Harangus

Abstract


This research aims to analyze the dimensions of the bank-customer relationship, as well as the customer information that commercial banks inventory. In customer relations, credit risk information about the number of borrowers (individuals and legal entities), especially with overdue amounts, is very important. In this research is also analyzed in dynamics the number of individuals incurring debts overdue more than 30 day. Customer information enables orientation the structure of the portfolio of banking products and services, intended for both retail and corporate customers. The technological progress registered in the fields of informatics and communications have generated profound transformations in the bank-client relationship. In today's banking world, the impact of globalization is manifested both in customer relations and in the ethics of banking business.


Keywords


commercial banks; customer relations; information; globalization; priorities

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References


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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
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