CORPORATE IMAGE: IDENTIFYING BUILDING UP STRATEGIES
Abstract
Business /corporate / organisation image is paramount when it comes to improve a company’s desirability as a borrower, customer, employer, supplier, etc. The most important strategies to build up corporate image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important features of these strategies.
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Copyright (c) 2021 Cristina Babcsanyi, Iasmina Iosim
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
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PUBLICATION LANGUAGE: English
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