AGRARIAN-POSTAL MARKETING MIX IN THE FRAMEWORK OF GLOBALIZING MARKET

Caius Lazarescu

Abstract


Two fields from rural space are scanty from economical point of view, the supplier of postal services that was the obligation to supply a packet of postal services from universal services type at affordable prices and the development of small private farms. Another problem is represented by the population from rural space and its occupation’ degree, in very large ratio without knowledge in agro-industrial field. From total population occupied in agriculture in the European Union countries, 72.8% are concentrated in countries like Romania, Poland, Bulgaria, Italy, France and Germany. The rest of occupied population, in percentage of 24.3%, is working in part time schedule at which it can be added the commuted population to towns. Population from rural space in a very large percentage is working in small farms, subsistence farms, hobby farms and handicraft activities. These two fields, agriculture and postal, can offer, if they are well managed, a chance to population satisfaction from rural space.


Keywords


marketing; global market; agrarian market; postal market; products; services

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References


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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat's University of Agricultural Sciences and Veterinary Medicine "King Michael I of Romania" from Timisoara
Faculty of Agricultural Management
300645, Timisoara, Calea Aradului 119, Romania

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