AGRARIAN-POSTAL MARKETING MIX IN THE FRAMEWORK OF GLOBALIZING MARKET

Abstract

Two fields from rural space are scanty from economical point of view, the supplier of postal services that was the obligation to supply a packet of postal services from universal services type at affordable prices and the development of small private farms. Another problem is represented by the population from rural space and its occupation’ degree, in very large ratio without knowledge in agro-industrial field. From total population occupied in agriculture in the European Union countries, 72.8% are concentrated in countries like Romania, Poland, Bulgaria, Italy, France and Germany. The rest of occupied population, in percentage of 24.3%, is working in part time schedule at which it can be added the commuted population to towns. Population from rural space in a very large percentage is working in small farms, subsistence farms, hobby farms and handicraft activities. These two fields, agriculture and postal, can offer, if they are well managed, a chance to population satisfaction from rural space.