THE MARKETING OF HUNTING TOURISM THROUGH THE INTERNET IN HUNGARY

Krisztina Kallai, Erika Skobrak Bodnar, Karoly Bodnar

Abstract


The aim of this paper is to highlight certain aspects concerning the hunting tourism activity in the Southern Great Plain Region in Hungary. The study is focused on the hunting tourism services provided both for domestic and foreign hunters (form of hunting, game species, guiding, accommodation, catering, etc.) by hunting associations and other enterprises and their appearance on the internet. A SWOT analysis was carried out on the offers of hunting tourism activities and its marketing.

Keywords


hunting tourism; service providers; internet; South-East Hungary

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References


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Copyright (c) 2017 Krisztina Kallai, Erika Skobrak Bodnar, Karoly Bodnar

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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