CURRENT PROBLEMS REGARDING THE RESEARCH OF CONSUMER BEHAVIOR IN TOURISM

Abstract

Although the research of consumer behavior for tourism industry is vital, we will turn our attention in order to debate the main current problems regarding the research of consumer behavior in tourism: the data’s regarding consumer behavior, qualitative, and also quantitative, required by marketers from tourism and the problems involved by the collection and interpretation of this data. We will analyze further the two major problems of studying the consumer behavior in tourism industry. We dealt with obtaining the data for research and issues related to collecting and interpreting research data in tourism. We found that the research of consumer behavior is a complex field. The consumer research must not be the Cinderella of tourism and must become, instead, the milestone in taking decisions in the tourism industry. In the era of so-called "marketing dominated by consumer", when an organizations is told that must meet consumer demands if they want to flourish, it's vital to understand tourists and what make them "work".