STUDY REGARDING THE ADVERSTISING TECHNICS USED BY CORAL TOUR CARPAT TOURISM AGENCY

Ionela Cristina Micu, Maria Loredana Tuta

Abstract


This research presents and analyses used advertising techniques in tourism, and by choice in Coral Tour Carpat tourism agency. The elaboration of advertising strategy within the tourism agency, its integration in the global strategy of the company, the contrivance of promotional mix so that to efficient develop advertising instruments and potential advertising factors of the touristic product, the price and the distribution integrates premises for specific and independent actions, in this vital field for the company.


Keywords


advertising techniques; distribution in tourism; online booking systems; direct marketing

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References


LAZOC, R., LAZOC, ALINA, GOIA, DIANA CORALIA, 2007, Tehnici promoţionale, Eurostampa Publishing House, Timişoara;

MIHAI, DANIELA, 2008, Curs de tehnici promoţionale, University of Pitesti Publishing House;

PETR, CH., 2011, Marketingul turismului-Afaceri, C.H.Beck Publishing House, Bucureşti;

STĂNCIULESCU, GABRIELA, MICU, CRISTINA, 2009, Economie şi gestiune în turism, Editura C.H.Beck, Bucureşti;

***–www.coraltourcarpat.ro;

***–http://www.goglobal.travel/About.aspx;

***–http://www.novatravel.ro/;

***–http://www.planitour.travel/about-us.php


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Copyright (c) 2016 IONELA CRISTINA MICU, MARIA LOREDANA TUTA

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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