ANALYSIS OF EFFECTIVENESS OF THE ROMANIAN TOURISM BRAND

Abstract

To be known in the world and to attract as more tourists as possible, you must have, as a country, a well established communications and public relations strategy, whose results be revealed by the collections from the tourist services field. In Romania, the postrevolutionary governments took several attempts to create a tourism brand. In this paper, we shall analyze the process of creating the Romanian tourism brand, as well as the effects it generates in the Romanian economy.