PERCEPTIONS AND MOTIVATIONS OF GENERATION Z TOWARD RURAL TOURISM IN ROMANIA

Florin Daniel Militaru, Ramona Ciolac, Diana Marin, Flavius Ionatan Gavrilă, Gabriela Popescu

Abstract


The study aimed to analyze Generation Z’s perceptions, attitudes, and behavioral patterns regarding rural tourism in Romania. Using a structured questionnaire and a representative sample of young respondents, the research examined how demographic characteristics, travel frequency, and residential environment influence preferences for rural destinations. The findings revealed that Generation Z values comfort, cultural discovery, and nature-based experiences as core elements of rural tourism. Female respondents showed a stronger orientation toward cultural and experiential aspects, while male respondents were more focused on functional factors such as infrastructure and cost. Urban residents perceived rural destinations as opportunities for reconnection with heritage and nature, whereas rural participants expressed greater awareness of infrastructural deficiencies.

Keywords


Rural Tourism; Generation; Tourist Behavior; Destination Image

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References


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Copyright (c) 2026 Florin Daniel Militaru, Ramona Ciolac, Diana Marin, Flavius Ionatan Gavrilă, Gabriela Popescu

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
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