AGROTOURISM AS A VECTOR OF ECONOMIC DIVERSIFICATION AND REVITALIZATION OF RURAL AREAS: A COMPARATIVE ANALYSIS

Ioana Alexandra Micula, Claudia Vușca, Ramona-Vasilica Bacter, Alina Emilia-Maria Gherdan

Abstract


Agritourism is an expanding phenomenon in current rural economies, with the capacity to significantly contribute to the diversification of economic activities and to the revitalization of communities affected by demographic and socio-economic decline. This paper analyzes the role and impact of agritourism as a rural development tool, starting from the premise that it is not limited to offering accommodation or mass services, but becomes a complex strategy of capitalization of local resources, cultural and natural heritage, as well as human capital. The study compares successful models and challenges in the Romanian and European rural areas, highlighting similarities and differences in public policies, community involvement and the perception of rural tourism consumers.


Keywords


agroturism; România; vector; Toscana; Europa.

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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