HYDROPONIC CROP SYSTEMS: A MODERN APPROACH TO AGRICULTURAL MARKETING

Florin Alexandru Iova, Carina Marisa Chira, Anita Georgiana Șuba, Anka Roxana Pascariu

Abstract


Hydroponic crop systems are rapidly emerging as a sustainable alternative to traditional agriculture, offering efficient resource management, higher yields, and reduced environmental impact. As these innovative production methods expand, strategic communication becomes essential for increasing public awareness, gaining consumer trust, and facilitating market adoption. This paper examines the interrelationship between communication, innovation, and sustainability in the hydroponic sector, with a focus on how agricultural marketing can shape perceptions and influence purchasing  behavior. The study highlights the role of digital communication, storytelling, transparency, and educational strategies in conveying the benefits of hydroponic produce, while also addressing


Keywords


agricultural marketing; hydroponic crop system; strategic communication.

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References


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Copyright (c) 2026 Anka Roxana Pascariu, Florin Alexandru Iova, Carina Marisa Chira, ANITA Roxana ȘUBA

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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