EXPLORING THE TOURISM APPEAL OF BRAN CASTLE: VISITOR PERCEPTIONS AND EXPERIENCES
Abstract
Bran Castle, a landmark steeped in history and folklore, holds a unique position in Romania's tourism sector, mainly due to its association with the Dracula legend. This paper investigates the elements contributing to the castle's tourism appeal by analyzing visitor perceptions and experiences. Utilizing surveys distributed to tourists in 2024, the study examines which aspects of the castle most significantly influence visitor satisfaction. The paper proposes strategies for enhancing the visitor experience, including improving educational materials, optimizing crowd management, and upgrading amenities. These recommendations aim to promote sustainable tourism practices at Bran Castle and enhance its value as a cultural heritage site.
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Copyright (c) 2025 Corina Mihaela Oglindoiu, Ciprian Ioan Rădoni, Elena Peț, Marius Ionuț Gordan
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
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