COMMODIFICATION IN TOURISM
Abstract
Commodification refers to considering/treating somebody/something as a commodity (i.e., a product that can be bought and sold); exploiting somebody/something for profit; transforming goods, services, or ideas that have no economic value into goods, services, or ideas with economic value; or turning somebody/something into an item that can be bought and sold. This process goes together with touristification, a process in which (urban) spaces are changed/turned into tourism commodities to attract visitors, to improve tourism competitiveness, to promote tourism. This paper presents a few cases of tourism commodification and solutions to avoid it.
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