TRADITIONAL VS. DIGITAL PR IN ROMANIAN AGRITOURISM: THE CASE OF MANSIONS
Abstract
A lot of things have changed in the Public Relations (PR) field in recent years. Thus, bloggers, customer relationship management, customized e-mail management tools, Excel sheets, influencers, journalists, mass press releases, etc. – all are rooted in the evolution of an industry where information is available to anyone, anywhere, at any time. Traditional PR and digital PR are compared in this study. The comparative method has been used in this study with focus on the way each mansion operator has emphasised the best assets of his/her mansion in online PR. Though Romanian practitioners understand the rules and ideas around social media, they have not necessarily adopted them in their practice; in addition, they lack a strategic approach to the use of social media to achieve PR objectives The limitations of the research concern the sample choice. This study suggests strategies about how to use digital PR in Romanian agritourism (with focus on mansions) to make it more attractive.
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Copyright (c) 2023 Iasmina Iosim, Carmen Dumitrescu, Diana Marin, Cristina Babcsanyi, Gabriela Popescu, Andreea Dragoescu Urlica
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
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