RESEARCH REGARDING THE CHANGES THAT HAPPENED ON THE ROMANIAN WINE MARKET DURING THE COVID-19 PANDEMIC PERIOD

Tabita Adamov, Tiberiu Iancu, Elena Peț, Luminița Pîrvulescu, Ciolac Ramona, Camelia Mănescu

Abstract


Even though it is among the top ten European wine producers and the top 20 worldwide, in Romania, the wine culture is not as well developed as in countries such as Portugal, Italy and France, considered the largest consuming countries of wine, from the European Union. In addition, there is a differentiation between urban and rural preferences for wine consumption. Romania is one of the major wine producers, at the European level, ranking 6th, with a total production of 5.4 million hl in 2021, being on an upward trend in last years. The national wine market is in a continuous rise, being determined by a growing demand, supported by the health benefits of wine products. The quality of the wines and the way they are presented, the innovation of flavors and the new distribution networks, combined with the changes that occurred during the Covid-19 pandemic, impose new consumption models.

Keywords


wine market; production; consumption; vineyard holdings

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References


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Copyright (c) 2023 Tabita Adamov, TIBERIU IANCU, ELENA PET, LUMINIȚA PIRVULESCU, CIOLAC RAMONA, CAMELIA MANESCU

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031