DISTRIBUTION CHANNELS FOR SHEEP AND GOAT MILK PRODUCTS

Bianca Csizmadia, Maria Sauer, Loredana Văduva, Cornelia Petroman

Abstract


Producing high-quality dairy produce from sheep and goat milk for the agri-food market requires proper managerial measures in technological processing and along distribution channels to meet consumers’ preferences. Depending on the sales channel – modern trade, traditional trade, or agri-food market – it is suggested, for the efficiency of integrated professional farms, to practice the direct marketing of sheep and goat milk products based on one’s own logistics, on the payment of products in advance by loyal consumers to the farmers, on the direct purchase from the farm as well as on the delivery of farm products to the consumer’s home depending on age, environment of origin of the customers, preferences, and types of consumption.

Keywords


milk; processed products; distribution channels

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References


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Copyright (c) 2023 Bianca Csizmadia, Maria Sauer, Loredana Văduva, Cornelia Petroman

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031