MARKETING MANAGEMENT IN FARM TOURISM
Abstract
Improving marketing management in farm tourism consists in determining activities, developing new activities, implementing marketing programs designed to achieve business objectives in farm tourism, because it is characterized by specific elements of products and services that farms face. Farmers, tour operators and local governments need to know the preferences of consumers of farm products and services in order to implement those specific activities on farms, as the trade rules for tangible products are equally valid for intangible services and promotion requires more effective ways, consumer loyalty through direct farm sales, advertising for specific activities, and advertising campaigns focused on specific farm events. Achieving the objectives involves improving marketing management, regardless of the strategy followed, because any tourist farm owner must promote their products and services in known ways, although farmers are tempted to present their products/services by selling them directly, considering that if farm tourists they are satisfied they will come back again.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031