MAXIMIZING THE BUSINESS IN FARM TOURISM FROM TIMIS COUNTY ACCORDING TO THE PROFILE OF CONSUMERS

Abstract

The premise on which the marketing of farm products and services is based, is to meet the requirements of both actual and potential consumers, they are willing to pay for quality, helping to maximize business, because for them we must act not towards effective marketing but in the sense of satisfying the will, needs and desires of tourists who visit or stay and benefit from the products and services offered by the farm. The analysis of the profile of consumers of products and services highlights a multitude of profiles depending on the criteria used but this must also follow the six areas of development of tourism on the farm, houses are found in the type of product or service they purchased. Improving marketing strategies should be based on studies of consumer behavior in order to understand the consumer's profile, way of thinking, background, and timing of purchase of the product or service, how decisions, strategies and motivations depend on the importance of the product or service or in the interests of consumers. We consider it possible to maximize the business in farm tourism by setting priorities, turnover, profit and revenue or turnover, income and profit for the farm and the need to diversify activities by creating products/services specific to the profile of visitors.