FACTORS THAT INFLUENCE CONSUMER OF RURAL AND FARM TOURISM BEHAVIOR

Abstract

To suggest its available financial resources, consumer of rural and farm tourism, according to its preferences, must maximize the utility of purchases within own available budget. Consumer of rural and farm tourism products and services, in economic terms, is characterized through the option to chose a competitive market, outside his professional activity (public, private or commercial). The study evaluates consumer behavior influences that are exerted on consumer by family groups, friends and society in general. Consumer of agro-tourist farm goods and services behavior is influenced by a number of factors that make them come more often or less often or only seasonal to the farm: endogenous and exogenous factors.