QUALITY EVALUATION USING BENCHMARKING ANALYSIS OF MEAT PRODUCTS RETAILED IN ROMANIA

Ioana Mihaela Balan, Ramona Lile, Cosmin Salasan, Ana-Mariana Dincu

Abstract


Benchmarking it is used to compare the processes and performance of products and services with those of leaders recognized as such at a given time in the marketplace. It facilitates the identification of goals as well as the setting of priorities in the elaboration of plans, in order to increase the competitive advantage of the organization. For the present benchmarking analysis we analyzed the characteristics of three meat products comercialized by Auchan Romania, products of great interest to Romanian consumers, from three relevant processors, respectively Summer salami (CRIS-TIM, FOX and ALDIS processors), Cabanos sausages (ALDIS, CAROLI and ELIT processors) and Chicken Fraknfurter sausages (PERFECT POULTRY, CAROLI and ALDIS processors).

Keywords


quality; evaluation; benchmarking; meat products

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Copyright (c) 2020 IOANA MIHAELA BALAN, RAMONA LILE, COSMIN SALASAN, ANA-MARIANA DINCU

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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