ORGANIC FARMING SYSTEM IN ROMANIA: TREND MARKET PROBLEMS

Abstract

The application of ecological marketing within organizations pursuing a sustainable strategy requires the consistent pursuit of specific principles, including those concerning the circular economy (a raw material is transformed into a consumer good that after being used by the customer it becomes a recyclable waste); ensuring the ecological balance of the marketing strategy; the prevention of nature pollution and the contribution of the organization to the regeneration of nature, respectively the foundation of the business strategies so that they allow protecting ecosystems. By consuming organic products, consumers can reap some obvious benefits, such as: favorable price / value ratio; health and safety; performance; status and symbolism; comfort and utility. Makers must constantly strive to promote and educate them (for example, price reductions) and to highlight the intrinsic benefits obtained through their consumption. The market for organic products has accelerated its growth rate over the last two years. Domestic suppliers, although approaching 15,000 in number, cover only a small part of the demand, and the imbalance between supply and demand is increasingly felt in modern retail. And the more than 2,000 suppliers, who are waiting for certification this year to receive subsidies starting next year, have a production capacity well below the demand created by the growing demand.