ARE ONLINE MEDIA, BY THEIR SOCIAL NETWORKS DETERMINATIVE IN THE DEVELOPMENT AND PROMOTION OF INSURANCES?

Oana Maria Sicoe-Murg, Teodor Mateoc, Simona Cristina Constantinescu, Hunor Vass

Abstract


In spite of the actual popularity of the social networks, not all insurers of the local market strive after maintaining their presence on the best-known social media sites in our country. A research, carried out for a month, aimed at finding out how many companies have accounts on Facebook, LinkedIn or YouTube, which are the companies that have the largest number of fans on these networks and which is the dynamic of their activity.

Keywords


social media; insurers; number of posts; followers; subscribers

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References


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Copyright (c) 2020 OANA MARIA SICOE-MURG, TEODOR MATEOC, SIMONA CRISTINA CONSTANTINESCU, HUNOR VASS

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
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