IMPACT OF SOCIAL NETWORKS AND SOCIAL MEDIA ON COMMUNICATION
Abstract
Over time, both social networks and social media have had various degrees of impact on communication, no matter the type – intrapersonal, interpersonal, group, organisational, public, or mass. Using the analytical method, this paper clarifies the terminology specific to the field, introduces new types of approaches, approach in the analysis of the impact of social networks on communication, counteracts well-established views on the different types of communication, and details different levels of impact such as the number of communicators, the formal/informal character, the private/public character, and the face-to-face/mediated character of each type of communication. Analysis shows that intrapersonal communication, interpersonal communication and organisational communication are more impacted by social networks and social media than group communication, public communication, or mass communication.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
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