THE INFLUENCE OF STUDENT ATTITUDES ON DEVELOPMENT OF WINE TOURISM

Marina Savić Savić, Slađana Vračević Vračević, Tripo Vuković Vuković, Dubravka Užar Užar

Abstract


Wine tourism refers to tourism that combines degustation of wine, education and different activities around vinery. The main attribute of this type of tourism is the fact that it has no seasonal character.Because of that, this aspect has vast potential in improving the economy of vine regions. This research is based on students familiarity about this kind of tourism. In survey participated 100 students, that are currently studying in Novi Sad. The aim of this paper is to investigate the attitudes, opinions and preferences of students and their understanding of this area. Results of this work show that  half of the students never had a chance to visit  vinery, but, on the other hand, most of them recognises the economy potential of wine tourism in Vojvodina region. Their main reason for visiting the vinery is wine tasting and relaxation, while they consider marketing to be present to an extent. 

Keywords


wine tourism; students; Vojvodina; vinary

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Copyright (c) 2019 Marina Savić Savić, Slađana Vračević Vračević, Tripo Vuković Vuković, Dubravka Užar Užar

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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