BEHAVIOURS OF CONSUMERS ON EU ECO-LABEL PRODUCTS: A CASE OF STUDY FOR DETERGENTS WITH EU ECO-LABEL

Ionut Marius Morcan, Eugenia Tigan

Abstract


EU Eco-label is a voluntary label, highly regarded Europe-wide, whose objective is to promote and establish a functioning environmental excellence. Considering that, the research started, first of all, from the desire to evaluate the extent to which the European Ecological Label is known among consumers in the Vlaicu neighborhood of Arad. Secondly, the research has established as a hypothesis the knowledge and frequency of use of detergents with EU Eco-label. The research’s results show that the consumers from Vlaicu neighborhood of Arad are fairly interested in purchasing and consuming that products.


Keywords


consumer behaviors; EU Eco-label products

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References


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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

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ISSN online 2069-2307
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