RESEARCH REGARDING THE TOURISM DESTINATION IMAGE OF TIMIȘOARA

Marius Ionuț Gordan, Gheorghe Goje

Abstract


This study aims to explore the image of Timisoara as a tourism destination. The first part consists of a “top of mind” snapshot of characteristics that make up this image. This is achieved by asking the respondents for one word that best describes Timisoara, the answers being categorized into either psychological or functional attributes, while also analyzing their holistic or reductionist approach. Another goal is to measure the attitude of respondents towards several aspects of living and/or being a tourist in Timisoara, using the Likert scale in relation to sentences that describe a possible state of affairs. A topic we also addressed is how well known are some landmarks around the city. Lastly the respondents were asked to pick the most important reason they consider when choosing a certain tourist destination.


Keywords


Timișoara; TDI; tourism destination image

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References


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STEVEN PIKE, CONSTANZA BIANCHI, GAYLE KERR AND CHARLES PATTI, 2010, Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market, International Marketing Review, pp. 438


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Copyright (c) 2019 Marius Ionuț Gordan

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031